Atomic

From the piste to the powder, distant backcountry peaks to local Nordic tracks, Atomic exists to drive skiing forward.

Founded in 1955, Atomic makes the world’s finest winter sports equipment. For over 65 years, our products have helped redefine the skiing experience for skiers of all levels, from beginners taking their first turns to the greatest athletes pushing their boundaries at the very top of the sport. 

Diamond Head Sports inc. – Vauhti Ski Wax Technologies

Vauhti Ski Wax Canada

Lanctot

Lanctot distributes and represents over 80 sporting brands across Canada. The Lanctot Team will be present at the Alberta World cup to provide on-site athlete support, product display and small activations for the brands: FISCHER / SWIX & JULBO

Madshus

Our goal is to promote our products & the sport. We plan to have give aways, product and visuals in our tent.

Nordic Alberta

Nordiq Alberta is the provincial sport organization for cross country skiing. We advocate for lifelong participation in Nordic skiing for all Albertans through the support of clubs, events, access to Nordic infrastructure, as well as athlete, coach and official development. To learn more about our programming, purchase merchandise, or get involved come visit us!

Le Guyère AOP

Sampling of Le Gruyère AOP cheese, information about the products and natural cheese Gruyère AOP fondue ! All non-GMO and lactose free products!

Nordiq Canada

Nordiq Canada Merchandise, MapleLeaf Fan zone – fire pits, chairs, poster making supplies, 2x National Team athlete cut outs to take your photo with.

Rundle Nordic

Rundle Nordic is a Canadian pole and roller ski company named after Mount Rundle in Canmore. Visit Rundle’s booth to see world class Nordic equipment designed and assembled in Canada.

Salomon

Salomon is the modern mountain sports lifestyle brand creating innovative, premium and authentic footwear, apparel and winter sports equipment in the French Alps. We are designers, engineers and athletes intersect to shape the future of sports and culture. At Salomon, we exist to unleash the best in people through mountain sports. We would love to invite you at the Salomon tents to see our new Nordic collection in presence of the best experts.

The Grizzly Paw Brewing Company

We’ll be offering free soda samples (weather permitting, if it’s too cold the cans will burst), and a bunch of awesome merch including Grizzly Paw toques, blankets, and buffs! Buy one of our brand new “Powderhound Ski Club” mugs and get a free hot chocolate fill!

Rocky Mountain Adaptive

At the Rocky Mountain Adaptive booth, explore hands-on demonstrations of state-of-the-art adaptive sports equipment. Discover information about our diverse programs and find out how you can get involved through volunteering or sponsorship, contributing to a community where adaptive sports bring joy to all.

Trail Sports

Trail Sports has been operating since 1991 as Canada’s cross country ski store, come inside our store for equipment, clothing, wax and advice. Come see our tent on flag row for performance eyewear, sunscreen, gloves, souvenirs.

The Moose Shed BBQ Corp.

Best of the bow winner 2023 BBQ food truck, serving authentic Texas style BBQ in the heart of the rocky mountains.

Zizu Optics

Check out our special World Cup promotions! Canadian born, globally worn. Partnering proudly with three Canadian National Teams!